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How Can a Winery Sell Off Excess Stock Using Email Marketing?
There may be numerous reasons a winery wants to get rid of its excess inventory. Perhaps the company is going out of business, has tons of new stock coming in, or simply needs to generate more revenue. Whatever the reason, it is often imperative to move that inventory as easy and fast as possible. Following are some tips a winery can use to get excess stock off the shelves by harnessing the power of email marketing.
Launch a Big Sale
Perhaps the most obvious and easiest way for a winery to move old stock is to launch a huge sale highlighting the products it wants to sell. Since the goal is to get rid of as much inventory as possible, it would be wise to craft a spectacular sale attached with extraordinary discounts that exceed the norm. Send your customers an email message that contains information such as which items are available for purchase, and the duration of the sale. You could possibly get better results by creating a sense of urgency to emphasize the importance of making a purchase. Make the sale attractive enough, and that excess stock could fly off the shelves fast.
Offer Attractive Incentives
There is a chance that a big sale will fail to move all or even most of your excess stock. This could very well happen as there is a reason you are stuck with this inventory in the first place. Never fear because email marketing gives you tons of flexibility. If you do not believe that holding a sale alone is enough, consider sweetening the deal with some attractive incentives. It is a well known fact that consumers are more likely to buy when they know they are getting something valuable in return. A winery could leverage this by giving away sample bottles of inexpensive wines, or even offering a discount on one of its most popular brands. Email marketers have been using incentives with great success for years.
Merge With Other Online Channels
Email marketing plays nice with a number of channels, especially those that are already based online. This is a factor a winery can take advantage of to sell its excess stock. You have a lot of options here as email can be easily and effectively integrated with channels such as social media, mobile, and a variety of niche outlets. For example, you could form a partnership with an online wine distributor and send out marketing messages letting customers know where they can purchase the items you are looking to move. Coupled with your partner’s marketing efforts, something like this could make it much easier to get rid of that excess stock.
Even the biggest companies with the best products will be stuck with excess stock from time to time. As one of the most powerful promotional tools in the world, email marketing can definitely lend a hand when it comes to time get rid of it. By following the tips in this article, a winery can shed some of the dead weight without suffering too much damage to their bottom line.
Gary San is a best practices activist and advocate for, a leading Web and permission-based wine marketing service.
Tags: Email, Excess, Marketing, Stock, Using, Winery
View this post on my blog: http://stocktips.valuegov.com/how-can-a-winery-sell-off-excess-stock-using-email-marketing/
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